This isnt your father’s Thriller video

- This isnt your father’s Thriller video

#MusicMondays, er Wednesday. I dont know whats up with the ROC camp as of late, but they have had a string of really dark themed “music” videos. Kanye West just came out with the video for Coldest Winter from his 808’s album. Oh I know everyone loves to trash that album (especially when Jay-Z came out with his Death of Autotune song, it was cool to jump on the 808-hating bandwagon), but I personally really liked it… really liked it. I did find it strange Hova’s first single DOA knocked Kanye’s entire album concept. Imagine how that conversation panned out between the two of them: “Yo Kanye, I have this great idea for a song!”. Anyway, so new video for Kanye, dark, just like his previous video with the same director. Where the ROC videos have been tip toeing around dark themes for awhile, this video fell off a cliff OOPS, I didn’t mean to give away the ending.

When Blue Print 3 came out, everyone was singing “New Yoooork” and loving “that one song with Drake”, but I had “On To The Next One” on repeat. I mean no producer can fuse hard lyrics with a catchy, almost club beat, like Swizz can. Especially with such consistency over the years? DMX, Cassidy and my old favorite “Split These Bars” by Drag-On! So when the video came out I was like WTF did they do to my favorite song?! Visually the video is stunning, I love the black and white concept, but the themes and images that flash are unnecessary. If you search the internet people break down the single frame images that flash, specific times and all. There is already a ton of talk online about Jay’s supposed new found belief system (start to type in Jay-Z and Bing will autopopulate the rest). I’ll take it all at face value though. In doing so, I question why these videos are so dark? I can see one video concept like Micheal Jackson doing Thriller, but what does the villain of Dan Brown’s The Lost Symbol have to do with this song? (read the book, it’s good)… I hope they don’t ruin the video for Forever Young, should it ever be produced.